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Movers & Shakers

Pinnacle CEO Gives Advice On How To Grow Rotary Club

Boca’s only breakfast Rotary heard Pinnacle Advertising and Marketing CEO Peter F. Gary’s advice on how to grow the club and attract younger Rotarians.

There was also two Save the Dates: Friday, October 19th at Boca Grove Country Club for the 31st Annual Rotary Club of Boca Raton Sunrise Golf Tournament; and April 25, 2019, at Office Depot for the 33rdannual Teacher of the Year celebration.

The club needs to reach out on platforms like Facebook, Twitter, Linked In, Instagram, Snapchat, and Pinterest said Gary, a club member and chairman of the 2019 Teacher of the Year event.

“The biggest mistake is just posting; you have to truly engage users,” he said at the weekly 7:30 a.m. breakfast on Thursday, August 23rd in the Renaissance Hotel of Boca Raton, 2000 NW 19th St.

CEO of Pinnacle Advertising and Marketing Peter F. Gary at The Rotary Club
CEO of Pinnacle Advertising and Marketing Peter F. Gary at The Rotary Club Sunrise

Gary said his weekly videos attract an average of 25,000 views. “People look at that content. What they want is intelligent dialogue.”

Using social media is also a way to attract more and younger women, a Rotary International priority, and change Rotary’s image as a service organization for white men, said Gary.

His talk covers The Rotary’s expansion efforts, club president Tim Sharp writes about on the club’s website at

There’s also a link to sign up for the golf tournament or email Stan Civin at

Registration and a beer tasting and box lunch are at 11 a.m. The shotgun start is at 1 p.m. The barbecue awards dinner is 6 p.m.  Two hole-in-one prizes are a new BMW 280i convertible by Vista Motor Company of North Broward.  Additionally, there is a  $10,000 prize.  All golfers are entered in a drawing for $1,000.

The cost is $1,200 for a foursome or $300 for an individual. Proceeds will support the Youth Activity Center in West Boca.  As well as the club’s scholarship program, Teacher of the Year and other projects.

By: Marci Shatzman

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