Boca RatonLocal Weather Alerts
There are currently no active weather alerts.

Ariana Grande helps county reach younger voters

How do you get kids to vote in the general election when the presidential contenders are in their grandmother’s generation?

Think Boca’s own megastar singer Ariana Grande on Instagram and a PSA on the web site by former NFL wide receiver and Pahokee native Anquan Boldin.

You have to reach younger voters where they live…on social media, Palm Beach County Supervisor of Elections Wendy Sartory Link said at Boca Raton Innovation Campus’ webinar on the local elections.

“The youth vote is a different type. We are not going to get millennials excited,” she said.  “Ariana Grande did two messages on her Instagram for us.” Boldin did a public service announcement posted on the Supervisor of Election’s web site. “They put it on their social media to push it out. Let’s try to reach them where they are,” she added.

“Our students are not on campus right now,” said moderator Constance Scott, Florida Atlantic University director of local relations and a former Boca deputy mayor. “Many have marched in Black Lives Matter walks. How can we get them out to the polls? What can we do to inspire them?’’

“We did campaigns on Instagram and Facebook and had 30,000 impressions and it was shared and liked,” said Boca’s Deputy Mayor Andrea Levine O’Rourke, agreeing with Link’s strategy. “It’s reaching youth. It’s getting the word out there. Youth are starting to get emotionally involved in the future of their country,” she said.

“You have to have a seat at the table. We have to make voting easier,” said Palm Beach County Commissioner Mack Bernard. “People have changed how they vote in Palm Beach County. They vote by mail because of this crisis. So younger people have to be engaged to vote and we have to make voting easier.”

On the U.S. Post Office slowdown controversy, Link advised voters in Tuesday’s primary not to mail in ballots at this point. There’s a secure drop-off box at all 18 early voting sites and other drop-off information on their web site

By Marci Shatzman




Related Articles